How2Groom Ltd

[email protected]

PRIVACY POLICY

Last updated: 3 April 2026

1. INTRODUCTION

This Privacy Policy explains how How2Groom Ltd (“we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you visit our website, use our funnels, opt in to our forms, purchase our products or services, join our email list, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in accordance with applicable UK data protection law.

If you have any questions about this Privacy Policy or how we use your data, please contact us at:

Email: [email protected]

2. WHO WE ARE

How2Groom Ltd is the data controller responsible for your personal data.

For the purposes of this Privacy Policy, “you” means any person who visits our website, submits a form, purchases from us, contacts us, or otherwise uses our services.

3. THE DATA WE COLLECT

We may collect, use, store, and transfer different kinds of personal data about you, including:

Identity Data

first name

last name

Contact Data

email address

phone number

billing address

delivery address, where applicable

Transaction Data

details about payments, purchases, refunds, and order history

Technical Data

IP address

browser type and version

device type

time zone setting

operating system and platform

other technology identifiers on the devices you use to access our website

Usage Data

information about how you use our website, pages, content, emails, and services

Marketing and Communications Data

your preferences in receiving marketing from us

your communication preferences

records of emails, messages, or enquiries you send to us

We do not knowingly collect special category personal data unless you voluntarily provide it and it is necessary for a specific purpose.

4. HOW WE COLLECT YOUR DATA

We may collect your personal data in a number of ways, including when you:

visit our website or funnels;

fill in a form or application;

sign up for a freebie, webinar, waitlist, newsletter, or lead magnet;

make a purchase;

request customer support;

enter a promotion, survey, or giveaway;

communicate with us by email, phone, SMS, or social media;

interact with our ads, pages, emails, or content;

accept cookies or tracking technologies on our site.

We may also collect technical and usage data automatically through cookies, pixels, scripts, tags, and similar technologies where permitted and, where required, with your consent. (ICO)

5. HOW WE USE YOUR PERSONAL DATA

We use your personal data for the following purposes:

to provide and operate our website, products, and services;

to process purchases and payments;

to deliver digital products, courses, or other content;

to manage customer support and respond to enquiries;

to send service-related communications;

to keep records of transactions and customer interactions;

to improve our website, offers, and customer experience;

to administer promotions, surveys, or competitions;

to send marketing emails, SMS, and other promotional communications where permitted;

to measure advertising performance and understand how users interact with our site and funnels;

to prevent fraud, misuse, or unauthorised access;

to comply with legal and regulatory obligations;

to establish, exercise, or defend legal claims.

6. OUR LAWFUL BASES FOR PROCESSING

We must have a lawful basis to use your personal data. Depending on the purpose, we rely on one or more of the following:

Contract

Where processing is necessary to perform a contract with you, or to take steps before entering into a contract with you. For example:

processing your order;

providing access to a course or product;

responding to pre-purchase enquiries. (ICO)

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. For example:

improving our website and services;

handling customer support;

preventing fraud and abuse;

internal administration and record keeping. (ICO)

Legal Obligation

Where we need to comply with a legal or regulatory obligation. For example:

tax, accounting, and financial reporting obligations;

responding to lawful requests from authorities.

Consent

Where you have given us clear consent for a specific purpose. For example:

receiving certain marketing communications;

allowing non-essential cookies, pixels, and similar technologies;

joining specific promotional lists where consent is requested. Consent under the UK GDPR must be genuine and specific, and people must be able to withdraw it. (ICO)

7. MARKETING COMMUNICATIONS

We may send you marketing communications by email, SMS, or similar electronic means where:

you have consented to receive them; or

we are otherwise permitted to do so under applicable law.

You can opt out of marketing at any time by:

clicking the unsubscribe link in an email;

replying STOP where available in SMS;

emailing us at [email protected].

Opting out of marketing does not affect service emails relating to purchases, billing, account access, or customer support.

8. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies and similar technologies such as pixels, tags, scripts, and analytics tools on our website.

These may be used to:

make the website function properly;

remember your preferences;

understand how visitors use our website;

improve performance;

measure advertising and marketing effectiveness;

personalise content or offers.

Some cookies and similar technologies are strictly necessary for the website to work. Others, including many analytics and advertising cookies, require consent before they are used. PECR applies not just to cookies but also to similar storage and access technologies such as tracking pixels and scripts. (ICO)

You can manage cookie preferences through our cookie banner or your browser settings where applicable.

9. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal data with trusted third parties where necessary, including:

payment processors;

website, funnel, CRM, and email marketing platforms;

course hosting or membership platforms;

analytics and advertising providers;

IT and software service providers;

professional advisers such as accountants, lawyers, insurers, and auditors;

delivery and fulfilment providers where relevant;

regulators, law enforcement, courts, or authorities where required by law;

a buyer, investor, or successor in the event of a merger, acquisition, restructure, or sale of all or part of our business.

We require third parties processing data on our behalf to respect the security of your data and to process it lawfully.

10. INTERNATIONAL TRANSFERS

Some of our third-party service providers may store or process personal data outside the UK.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place so your personal data remains protected in line with applicable law.

11. DATA RETENTION

We keep your personal data only for as long as reasonably necessary for the purposes for which it was collected, including for satisfying legal, regulatory, tax, accounting, reporting, and dispute-resolution requirements.

For example:

customer and transaction records may be retained for up to 6 years after the end of the customer relationship for tax, accounting, and legal purposes;

marketing suppression records may be retained so we can respect opt-out requests;

technical and analytics data may be retained for shorter periods unless needed for security, fraud prevention, or legal reasons.

A privacy notice should explain retention periods or, if you do not have exact periods, the criteria used to decide them. (ICO)

12. DATA SECURITY

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

13. YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have the right to:

request access to your personal data;

request correction of inaccurate or incomplete data;

request erasure of your personal data in certain circumstances;

request restriction of processing;

object to processing based on legitimate interests;

withdraw consent where processing is based on consent;

request transfer of your data in certain cases;

complain to the Information Commissioner’s Office (ICO).

A privacy notice should explain the rights individuals have, including the right to withdraw consent where consent is the lawful basis, and how to complain. (ICO)

To exercise any of these rights, email us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.

14. THIRD-PARTY LINKS

Our website or communications may contain links to third-party websites, platforms, or tools. If you follow a link to any third-party site, please note that those sites have their own privacy policies and we do not accept responsibility for them.

15. CHILDREN’S PRIVACY

Our website, products, and services are not intended for children.

We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy regularly so you remain informed about how we use your data.

17. CONTACT US

If you have any questions about this Privacy Policy or about how we handle your personal data, you can contact us at:

How2Groom Ltd
Email: [email protected]